Strategy Makes New Bitcoin Splash: $1.42 Billion in BTC, Holdings Rise to 553,555 BTC
On April 28, 2025, the co-founder of Strategy and its Executive Chairman, Michael Saylor, announced another huge Bitcoin acquisition. Posting on X, Saylor spread the word that his company purchased yet another massive Bitcoin batch – 15,355 BTC worth approximately $1.42 billion. The average price paid for one coin here was $92,737, according to his X post.
Second Bitcoin purchase in the past week
Saylor added that Strategy had achieved a Bitcoin yield of 13.7% year-to-date in 2025 so far, which indicates a strong performance considering the high level of market volatility at the moment. After this most recent purchase, the company’s Bitcoin stash has increased to 553,555 BTC. The strategy comes second after BlackRock’s spot BTC ETF IBIT now, working basically on the same principle: selling shares backed by Bitcoin to institutional investors.
This was the second major Bitcoin acquisition made over the past week. The previous one was announced by Saylor last Monday, April 21. The Strategy boss tweeted that the company had purchased 6,556 Bitcoins for roughly $555.8 million. The average price of one BTC in that batch was $84,785. Within one week, Strategy allocated nearly two billion dollars to accumulate more digital gold, adding to its already tremendous stash. Thus, Saylor’s company has reaffirmed its bullish stance on Bitcoin to the rest of the market.
Strategy’s Bitcoin ideology and funding approach
Strategy stepped on its path of aggressive Bitcoin accumulation in August 2020, when the company was still known as MicroStrategy. Back then, it made its very first Bitcoin buy, using $250 million from its cash reserves to save them from inflation that was shaking the market four and a half years ago. Saylor, who back in the day was the company’s CEO, decided to make a radical change to the company’s stagnating business of producing business intelligence software.
In early January 2025, Saylor rebranded MicroStrategy as Strategy, emphasizing its full transformation from a software producer to a Bitcoin-powered enterprise. Since then, Michael Saylor has been framing Bitcoin not just as an investment, but for him, it is a fundamental ideology and a digital asset. In a recent X post, he published “21 Truths of Bitcoin,” which included Bitcoin being an Ideology, Digital Scarcity, and Digital Commodity. He also referred to BTC as “immaculate, immortal, ethical, and perfect money.”
To ensure the cash flow for accumulating Bitcoin does not dry up, Strategy began raising funds by issuing senior convertible notes to sell to investors. For the first time, this was done when the company was still operating under its original name, MicroStrategy. The fundraising campaign with issuing convertible notes was announced in December 2020, when the company raised $650 million. These notes allow investors to convert this debt into MicroStrategy’s regular stock later and to provide the company with capital to keep sticking to its Bitcoin accumulation plan.
Interest towards Strategy’s Bitcoin strategy has been from both institutions and retail investors has been surging fast. According to data shared by Saylor in a recent X post, as of Q1 2025, more than 13,000 institutions and 814,000 retail accounts are direct holders of Strategy shares (MSTR). Besides, the tweet says that 55 million beneficiaries have indirect exposure to the company’s Bitcoin holdings through various ETFs, mutual funds, pension funds, and insurance portfolios.
Other companies follow in Strategy’s footsteps
It should be said here that Strategy began accumulating Bitcoin and selling stocks backed by it much before spot Bitcoin ETFs launched in January 2024, but it offers them similar BTC exposure. Since then, Strategy obtained competitors in its Bitcoin-buying strategy. Last week, Bitcoin ETFs witnessed a netflow of close to $3 billion. On April 22, they faced the largest daily inflow of $912 million, making it the highest inflow since Donald Trump’s inauguration and Bitcoin’s all-time high of $109,110. Both events happened on the same day – January 20.
Strategy unwillingly has begun influencing and inspiring other companies, too. One of them is Japan-based Metaplanet. However, it has been buying much smaller amounts of BTC. On April 24, its CEO, Simon Gerovich, announced that his company acquired 145 Bitcoins for roughly $13.6 million. Now, the company holds 5,000 BTC, which is 50% of their goal for 2025 – they intend to own 10,000 Bitcoins by the end of the year. By following its Bitcoin strategy and sharing its ideology with the global Bitcoin community, Saylor’s company is both enlarging its BTC holdings and reshaping corporate finance overall.
